Privacy Policy for bookdirect.ai
Effective Date: 7/20/2025
bookdirect.ai (“we,” “our,” or “us”) is a marketing platform owned and operated by Book Direct Labs, LLC, located at 772 W Main St #202, Lake Geneva, WI 53147. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website.
1. What We Do
bookdirect.ai helps travelers discover vacation rentals managed by professional property managers. We display property listings under a white-label partnership with a third-party provider. While we help users browse, filter, and select properties, we do not process reservations, handle payments, or store customer data related to bookings.
2. Information We Collect
We may collect the following information when you visit or interact with our website:
IP address and geolocation
Browser, device, and referral data
Pages visited, buttons clicked, time on page
Information submitted via contact or email opt-in forms (name, email)
We do not collect or store credit card information, passwords, or booking details.
3. How We Use Your Information
We use your information to:
Improve the performance and functionality of our website
Understand user interests and behavior
Attribute traffic and conversions to affiliate partnerships
Send marketing communications
4. Affiliate Booking Disclosure
While bookdirect.ai displays vacation rental listings and helps you navigate to booking pages, actual reservations and transactions are handled by our affiliate booking provider through a white-label integration.
This means that when you click to book or reserve a property, you are interacting with a secure third-party system. bookdirect.ai does not collect or process your reservation or payment information.
5. Cookies and Tracking Technologies
We and our partners may use cookies, pixels, or similar technologies to:
Analyze website traffic and user behavior
Measure marketing performance and conversions
Track referral activity for affiliate attribution
You can adjust your browser settings to reject cookies, though doing so may impact site functionality.
6. Third-Party Tools We Use
We may use the following services:
Google Analytics – website analytics
Maildoso - email platform
Mailgun - email platform
identified.ai – website visitor recognition and personalization
These tools may set their own cookies or collect anonymized usage data under their own privacy policies.
7. Your Privacy Rights
Depending on your location, you may have the following rights:
Under the California Consumer Privacy Act (CCPA):
Know what personal data we collect
Request deletion of your data
Opt out of data sharing or sale (Note: we do not sell personal data)
Under the General Data Protection Regulation (GDPR):
Access your personal data
Request correction or deletion
Object to data processing
Data portability rights
To exercise any of these rights, email us at: [email protected]
8. Data Retention
We retain anonymized analytics and affiliate data for as long as necessary to analyze site performance and ensure proper tracking. Email data is stored only for active subscribers and deleted upon request.
9. Children’s Privacy
Our website is not intended for use by children under the age of 13. We do not knowingly collect personal information from children. If we discover such data has been collected, it will be promptly deleted.
10. Security
We take reasonable technical and organizational measures to safeguard the data we do collect, including SSL encryption and secure third-party tools. However, no method of transmission over the internet is 100% secure.
11. Changes to This Policy
We reserve the right to modify this Privacy Policy at any time. Updates will be posted on this page and take effect immediately upon publication. Your continued use of the site constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions or requests related to this Privacy Policy or your personal data, please contact us at:
Book Direct Labs, LLC
772 W Main St #202
Lake Geneva, WI 53147
[email protected]